Turn your visitors into customers with these amazing tips

Landing pages are the single most things which largely affect your online marketing campaigning. It is the place where your visitors come for the information and so it is important to make it informative.

Landing page should clearly state its objectives through its content and offers. It has to be unambiguous, clear and streamlined to give the desired results.

Here are some tips which will tell you about conversion rates through your landing page:

-          Content placement: The eye movement of Humans is from left to right; be it for images or text.  When people bump on your landing page, they immediately look for filling forms or something like that. So here it would be beneficial if you simply put your content on left side and your form filling on right side.

-          Navigation: Your landing page is meant to provide product services and its benefits so, make it rich of content and remove pointless things like navigational links.  It confirms the longer visit on your site and concentrates on the offers.

-          Title/Headline: Headline is the first thing which attracts your visitors, so make it as catchy as you can., But do remember the keyword so that your landing age appears on the top pages of search engines.

-          Product description and service offerings: Visitors has come to your site to avail the benefits of your product and not to read any story. So fulfill their demand by creating soft sales pitch.

-          Images: Adding one or two engaging photos will do better if you want to make your landing page appealing.

-          Social media sharing: Sharing anything on social media is an effective way to drive traffic on your site. Make place for various social media buttons so that people can easily share your idea with other people.

-          Links for privacy policy: For some people, privacy means a lot. Therefore, it provides a simple link which includes your privacy policy. This would ensure that their information in the form of email address or phone number is going in the safe hands.

-          Relevant questions: Ask only required questions that can increase your sales and not the one which are not necessary.

Your product offerings and services can be well described by the landing pages. Make them attractive enough and wittingly place your content and other things so that it will generate lead and traffic.  It requires more of your marketing skills along with your creative content.

Solutions of your e-commerce website problems

E-commerce website is a very complex site and so needs much attention. So here is the solution of all your problems:

1.      Solution for out-of-stock items

Many of the time you have seen an icon which says ‘out-of-stock’, which is actually not good for your site. So here are some tips to eliminate or overcome this blunder.

-          Don’t delete your page if your product is going to come in some days.

-          If you have any product of the same category but with different colours or version, then you can use it instead of prior one.

-          If you know that your product will be back soon then mention date as to when it will come, so that customers can get satisfaction and they will return to your site.

2.      Solution for expired products

What do you normally do when you have a product category that has expired and will never come back? Probably delete that page, right? Well, this is a wrong way from the perspective of SEO and here are some better solutions.

-          If your expired product will be replaced by new model then you can use 301 redirects which will tell Google that you want this page to be ranked instead.

-          If you have no other alternative other than deleting the page then use 410 status code which will permanently delete the page.

-          You can reuse your URL’s if your product doesn’t have any specific model number or technical specifications.

3.      Solution for handling category pages

-          Don’t under-estimate your category pages and add quality content in them.

-          By using content marketing and paid ads you can build deep links for your product categories.

-          Using search friendly URL’s is way better as it will tell the Google what your page exactly refers to.

4.      Solution for optimizing product pictures and videos

When you are an e-commerce website, then photos, videos and other visuals can easily attract your customers. These images and videos will definitely be shared by people through various social networking sites and for this you can use various tips.

-          When you have a high-pixel image of the product, customers will get attracted easily and same applies for the videos.

-          Optimizing your image is another way to get highlighted.

-          And the last thing is always to choose the best image for conversion rates. You can do this with the help of A/B testing.

5.      Solutions regarding security

This applies to all e-commerce companies because customers will definitely worry about their security as they are putting essential information on your site.

-          Show then you comply all safety rules through logos and images.

-          Ensure them by showing visa or SSL and encryption standards.

How to come up with best domain name ?

A domain name defines your online business in a proper manner and that is why it is important to make it witty. Relevance, simplicity and memorability are the elements which needs a perfect balance for a better domain name.

A domain name should reflect the brand personality so that people can remember them for long. A clean, creative and compact domain name gives desired results.

Here are some tips to make a best domain name for your site:

1.      Use it as branding tool

Branded domain names are in much demand because of various advantages they carry for your business. They help in increasing word of mouth publicity and increasing credibility among people.

2.      Make it precise and memorable

It is important for a domain name to be very precise and simple so that anyone can pronounce it. How would it be possible of increasing word of mouth publicity when someone can’t even pronounce it properly?

3.      Extensions

Extensions play a very important role in completing the domain process. So if you are selling the product in a particular company then specific extensions like .UK,.in,.au etc are good.

Top level domains or TDL’s are very important when you are choosing any domain name. Also .com extension is considered ideal because most people would think that companies would be using this only.

4.      Protect your domain name

Many a time it happens that someone steal your domain name which is called cyber squatting. It is important to keep a check on such activities.

5.      Creativity

Being creative is the main thing in creating domain name which holds much importance. Some creative approaches like tweaking a word, compounding two words, blending two words, or a unique name are very affective.

6.      Say no to Hyphenated domain name

Hyphenated domains have lots of problems with them like they lack the word of mouth publicity, they are of less SEO value, no branding. And most of all they earn no traffic.

7.      Don’t let it expire

Don’t let your domain name expire. Check for the updates, fill new information and don’t ignore notifications.

What to do when your website is losing search engine ranking?

There is a useful SEM tool called SEMRUSH which can be used to find whether your site is getting penalized or not. It comes with a call position feature which demonstrates for how many keywords, your website has lost the ranking and for how many keywords you gained the rankings. If your website has lost keyword ranking to a great extent it means that you have been penalized by any of the Google updates such as Panda.

So what does quality content mean? 
It means that the content on web pages of your website is not copied from any other site. Secondly, it should add value to the website.
Another very obvious reason why your website could be penalized is improper SEO of your website. Sometimes when you have created shallow content from your blog no matter it is unknowingly, but you will have to pay for it by getting penalized by updates. Pages with duplicate meta title is also not recommended. If you have lots of broken links and lots of re-direction, then surely you will have to think about it and work upon fixing it.

How to fix site architecture, in short?
For proper SEO audit you will have to get rid of all unwanted indexed pages. For this, instead of using robots.txt, use noindexmeta tag. Now it is the time to find the content with duplicate meta title or description. Since this happens due to use of the bad SEO plugin and URL parameters so keep in mind Google webmaster tool to find pages with duplicate meta description and meta titles.

So far you have worked upon fixing the site architecture now it is the time to fix the content. Write naturally and avoid spamming of your content by any means. Use proper headings and sub headings wherever required, avoid use of too many H2 or H3 tags in a post. When you add rich content like slides and videos it gives a better impression and helps in improving the quality of your content.

In addition to these factors, some more important things you can do improve your ranking are improved site loading time, impressive design, inclusion of social signals by integrating the website with Google plus, Facebook and Twitter. You can also add social bookmarking buttons. In this way you can encourage the users to share your article.

Cloud computing – Basics and Advantages

Cloud is a big word today in technology. It is not just a word. It is a trend. It is a phenomenon. Everyone is talking about cloud. So what exactly cloud is. It is nothing but just a simile for the Internet.

In cloud computing, you store and access data and computer programs not in your computer’s hard drive but over the Internet. It is not about your physical hard drive where everything is physically present close to you. If you have a dedicated hardware server in your residence or office, and you are storing data in that server then it will not be supposed to be utilizing the cloud.
Cloud computing can be categorized into following three categories:

Software-as-a-service (SaaS): In this type of cloud computing the businesses subscribes to an application it accesses over the Internet. Software as a service includes running enterprise applications like CRM software and business intelligence software in the cloud. More examples are productivity applications like email, database and custom applications in the cloud. Then there is Platform-as-a-Service (PaaS): Here a business creates its own customized application and it is used by all manpower in the company or in other words a platform is delivered as a service. The third is Infrastructure-as-a-Service (IaaS). Sometimes it is also known as Hardware as a Service (HaaS). It is a model in which a big organization outsources or rents out the equipments that supports storage, servers, hardware and networking components. There are a few components of IaaS such as automation of administrative tasks, utility computing and billing, internet connectivity etc.

There are many advantages of cloud computing.They are as following:
Increased productivity: When you deploy cloud computing in your business, you can easily increase volume output because the cost per unit or project goes down.

Pay as you go: You can spend less on technology infrastructure as it allows you to pay weekly, quarterly or yearly.

Globalize your manpower at negligible cost: Your workforce can access the cloud with the help of an internet connection.

Make processes more efficient: Your business will certainly be benefited as there is no requirement of spending big money on hardware, software and licensing fee. With cloud computing you can monitor your projects easily as you have access anytime, anywhere.

How to Make Money by Blogging ?

You need to implement few monetization techniques:

Google Adsense:
Suppose your blog has a decent traffic. Then Google Adsense can give you the opportunity to receive recurring income from your blog. For a newbie who is looking forward for making decent income through blog – Google Adsense should be the first priority.

BuySellAds:
BuySellAds is a popular advertisement network by which you can sell ads directly. They act as a middle man and keep a certain percentage of money that you make by selling ads. In this system, there is no need of interacting with advertisers directly.

Direct Ad Sales:
If you are able to procure an advertisement directly, then you are saving money as there is no middle man involved. In this case you can add an advertisement page on your blog.

Affiliate Marketing:
It has maximum potential in it. You can earn a decent amount of money through affiliate marketing. Just recommend the readers to buy a genuine product and when they sign up via your affiliate link you get a decent amount of money.

Paid Reviews:
Check the software or product and write a review for it. Get money for that. You can also ask for free testing of a premium product. Write a review for it and put in your affiliate link. This is how you can make money through paid reviews.

Blog Consultancy Program:
You can start a personal blog consultancy program in which you can guide young bloggers about SEO, how to blog for profit, blog marketing plan, Social media plans etc and earn money.

Amazon Associates :
Amazon’s affiliate program is also a significant earner for bloggers. In Christmas time, the earnings can multiply substantially.
These are few ways which can be used for blog monetization.

IT Staffing Solutions – How to remain ahead of competitors ?

There have been many transformations in the staffing industry in the last decade. The job of staffing  solutions provider is no longer limited to finding a good replacement for a vacant position. In today’s business environment, a staffing company can be seen as a strategic business partner to its clients.

This is the reason why there has been a surge in the business of IT recruitment industry.

Talented information technology candidates like PHP developers, software testers, cloud computing professionals, database administrators, website developers and website designers are always in demand among small and medium sized businesses. Thanks to the enormous growth in IT industry.

Although IT professionals are high in demand but providing an effective technology staffing solution is like a big challenge for ordinary staffing company. To meet this challenge many recruitment firms have come into existence which specialize in recruiting only for the IT industry.

In order to adjust according to the ever evolving IT needs a recruitment firm has to be very flexible. There are certain strategies that must be followed by a successful IT recruitment firm to stay competitive. Let us discuss them one by one:

Restructuring of the Processes:

There are many internal processes inside an information technology staffing company. Some of them are prospecting, matching skills of applicants to requests and recruiting etc. For taking care of these processes one should do effective use of information technology instead of using handwritten notes.

Automation:

In this era of advanced computing environment it is suicidal to be dependent upon manual processes. The chances of errors increase when the company is located at multiple locations across the world. Hence for the smooth operation of staffing company it is imperative to automate some of the processes. This also helps in the growth of business.

Integration:

Integration is a must for a recruitment company to be successful. For best results the staffing firm should create a centralized data source for its recruiters and clients.

Relationship building:

Without building relationships it is difficult for a business to survive for a longer time. It is imperative for the recruiter to understand the work culture of its client’s company. Then only he will be able to find the right match for the vacant position. Thus with integration and automation of processes the recruiters of a staffing agency will get free time so that they can build relationships with clients.

Skilled recruiters:

Matching the skills of an applicant with the job description is the biggest task of a recruiter. The recruiters of a staffing company must be smart enough to do this job.

4 Points to Consider When Choosing an Web Design Company

Choosing a right web design company for your site may be a quite challenging way if you are undecided of what you are getting into. There are lots of creative designers on the market that you can feel confused. Even so, it is a good idea that you reduce and start out one step at the same time when starting the process of choosing a web design company. There can be no right or wrong way to select a web design company, and nobody can say that you what exactly is best for your requirements. The best helpful way to figure out which firms will work most effectively for you is to first homework web design and realize just whatever you assume and need from the site, that means you have a feel for how much work is required.

In the next sections, we'll explore some of the important things that require to be regarded as when making a choice on a web design company.

• Look at the company’s previous work/projects – A comprehensive profile of any website designing company gives a clear idea about what they've previously done and whatever they're capable of achieving. Usually, these portfolios are placed within the company’s official websites. If you want it, get in touch with the staff and get to find out about the kind of work they can perform for you. You may also check with the company for references. That way, you can assure that the portfolio is legitimate and will also get a clear idea about the company from earlier clientele.

• Look at the company’s services –  Web sites will not be the static websites which they were a few years earlier. Check to ensure that the website designing company can program the features important to the contemporary website. Such as: Social media integration, an ecommerce store,  album and video galleries, text and video blogs and search engine optimization (SEO).

Read more about  - Responsive Design Overview: 4 Reasons Why

• Look at the budget –  Review the budget/cost of Service of the web designing company and check whether the cost they demand appropriately match with all the top quality of service they provide. Check out fill up the quotation forms of several companies, review their service quality and then negotiate with one that may seem to offer best service in right price.

• Look at the search engine friendly design–  A website is totally ineffective as a business tool when it cannot be found. A right web design company may have good knowledge about Search Engine Optimization (SEO) to promote your site. So, when dealing with a web Design Company, you should make sure whether or not the designers have an in depth understanding of SEO and integrate SEO friendly characteristics into their services.

Choosing a best web design company to develop your website is extremely important. Don't rush, analysis properly, talk with people who are presently in the website business, word of mouth marketing is the biggest recommendation that the company will get. Take advantage of this info as well as find a web design company that fits your requirements.

Hopefully the details here will help you to getting the right web design company for your website. As everyone knows, business depends upon making the appropriate selection, taking right decisions will guide you to your achievement in online business.

Why Your Business Website is failing

To get an idea about why your website is failing we need to understand what success and failure is. Success and failure are relative terms. Ones success can be a failure for other. Nothing is permanent. We have seen conglomerates converting into bankrupts and small business transforming into a business empire. With the advent of Internet it has become easy to get information about any business but what about the real life experience. You cannot define the success of a business just by seeing the good balance sheets. Many factors contribute to it. One of these factors is your business website.

In this era of fast communication and instant decisions it is imperative to have a business website. It is gateway to your products and services. This is the channel by which you can influence the mind of your prospects. You get leads with the help of your business website which in turn gives you the chance to build a real time relationship with them.

Entrepreneurs have a very high motivation level. They think differently from others but to remain motivated they need to see the results in monetary terms. For this they have to rely on their business website because it gives them exposure to capture more and more clients. You have to market your domain name and this idea navigates all of your marketing messages at an instant.

At times, you have to analyze why your website is failing to attract customers. Let us see few reasons behind it.

Wise men say Old is Gold. It is true in many respects but exceptions are always there. One exception is that if your website has been outdated then it can be harmful to the reputation of your business. So switch to the latest website design to shout that you are at par with the technology.

Logo is important for your brand but people like to see the real life picture of you. Whom they are trusting? With whom they are building business relations? They want to see them. So, placing your picture on your website builds trust. If you greet your visitors with a small welcome video then it is a bonus for you.

Having an automatic video or music scares the visitors of your site. As many people access your website at public places so a sudden voice coming out of it scares them.

Everyone wants to avoid confusion. Remember your visitor is in need of something that is why he is at your website. In case he gets too many options and distractions naturally he will get confused and just run away. This will increase your bounce rate. Having a clean home page without any affiliate link motivates the visitor to buy your products.

People are interested in freebies. If you give them some free resources like valuable information on the very first visit, naturally they are going to remember it for a long time.

If your website lacks updated content they certainly you are on the verge of losing clients. As search engines love blogs and social media so if you have not integrated social media in your website then you are losing search engine traffics. This leads to poor number of visitors at your website.

Broken links are deadly. In case your shopping cart is not working properly or you have broken links then certainly you are not able to show a clear way to your visitors. Naturally they will get frustrated and end up with running from your site.

If you have an eye-catching website, solid content, nice navigation everything but in case no one knows you then certainly all your efforts will go in vain. There are thousands of web directories which can help you in getting website visibility and SEO rankings. Allow your website to be seen on Google Maps, Google+, Facebook, and Twitter.

There may be many more reasons why your website is failing to achieve the professional objectives which we will possibly discuss the next time.

Advantages of Digital Marketing – Why Digital Marketing ?

We live in the digital era. If you are devoid of computers, then certainly you are losing something (However, exceptions are always there) I am not against traditional marketing methods like radio, TV, print and billboard ads but somewhere they are expensive to afford for small and medium sized businesses. Secondly, when you invest in these marketing channels then it is not possible to get instant feedback and report from the viewers. So, I found these shortcomings with traditional methods of marketing.

What is Digital Marketing?

Marketing methods that allow companies or individuals to keep an eye on their marketing campaign closely is referred as digital marketing. Let us present a real-time example in front of you. Assume you have posted an ad on the internet before a viewer. With digital marketing you can measure what is being seen, how often it is being viewed, for how much time a particular viewer has seen that marketing message. Based on those statistics you can take crucial business decisions.

So, isn’t it a great tool for you? You are able to watch real-time actions of your prospects. It allows you to keep an eye on your marketing campaign. You also get familiar with statistics such as sales conversions.

We often get confused with digital marketing and internet marketing. Digital marketing is very broad. Internet marketing is limited to search engine optimization, email marketing and display advertising, whereas digital marketing incorporates voice broadcasts, fax broadcasts, podcasting, mobile instant messaging, mobile apps and wireless text messaging along with above stated marketing methods.

Let us discuss what the advantages of digital marketing are:

Advantages of Digital Marketing

Digital marketing methods are not expensive. You can easily plan your online marketing strategy within your budget as this technique is inexpensive in comparison to other advertising channels such as TV, radio, magazine and billboard ads.

Measure the results and take action accordingly. You can easily know how many viewers are opening your marketing message, reading and getting converted as a customer after getting motivated from that email. You can easily take the help of Google Analytics to measure traffic to your website or blog. This is how you can take action to improve your results.

Save time: Time is passing every moment. You cannot get it back at any cost so with effective use of digital marketing methods you can see the number of visitors to your site, how many subscribers you have added in a day, what is peak trading time, what is conversion rate etc. This is the power of digital marketing. Real time results within not time.

It develops your brand. Brand building is what every business tries to achieve. After a certain time people start trusting your brand, but to reach at that stage you need to take some pain. Craft a website revolving around the needs of your customers. Write quality content. Promote it online. Utilize social media channels effectively. Get a good reputation in the eyes of search engines as well as human. Give importance to personalized email marketing. I don’t find any reason why you cannot become a brand over due course of time with this type of positive approach.

More exposure: Switch to a digital marketing campaign to reach numerous prospects who are interested in your services, who want to know what you are offering, above all who are bothered about you. You will see long term results once you have optimized the keyword search content in your website.

Viral: Paper flyers are effective, but to a limited extent. You can pass your message to numerous people by using Facebook. Use of social media share buttons on your website, email and social media channels allows sharing your marketing message quickly to more and more people.

It respects your privacy. Imagine you are in a important meeting and suddenly a telephone caller calls you up to sell a product which is irrelevant for you. How annoying it will be for you? On the other hand, if you get a mail in your inbox which is of immense help then certainly you will be happy with the latter one. It has not intrusive. It has respected your privacy and given you what you want at the right time.

How Can We Help You

We will be pleased to help you in finding the most appropriate marketing channel for you. We are ready to offer mobile, email or social marketing channels for your growth. And yes within your budget!

Things Need To Know Before Designing Website..

Designing a website can be a very challenging task. It requires expertise and understanding of different sections involved in the designing process. You need professionals experienced companies in the field of HTML, programming, Photoshop and similar other segments. Proper planning is also required for the successful interpretation of a website. Responsive web designs help in drawing attention of the viewers. Below mentioned are a few points that you must remember while designing your website.

• Purpose behind the designing of the website

• Potential Clients and Customers

• Images, Fonts and Color Schemes while designing the website

• Standard of the Content included

• Search Engine Functions

• Easy Navigation of website and related features

You must have a clear idea regarding the utilization of your website. Whether you design it by yourself or you seek professional help, it is important that you have the concept clear in your mind. Without this, it is impossible to come up with the desirable output. Several designing companies are available online to provide assistance to the users. You need to choose an effective web design company India to ensure that your website is designed effectively.

Few Details related to design of website that you should consider

1. Visit other websites selling the similar products or services. Try to analyze the prevailing trend. This will be helpful to initiate some innovative concepts. Create user friendly websites to increase your appeal towards the viewers.

2. Website designing is highlighted through the selection of right shades, fonts and attractive logos. Use soothing yet attractive shades. Colors do have significant effects on the visitors. Select font sizes and types that are legible for the readers. Illegible writing pattern simply turns them off from further exploration.

3. Make sure about the loading time of the page. Your website must be loaded within the minimum time span.

4. In online marketing it is important to include useful and related information for the visitors. Information provided in the site also decides the visiting frequency of the viewers. Incorporate some distinct ideas for grabbing further attention.

5. Content is yet another important factor that decides the fate of your website. Try to avoid using difficult words. The message must be in a friendly tone and have a clear view. Simple use of words is preferred. Avoid grammatical errors to maintain the quality of content.

6. Include easily navigable features. Functionality of the website decides longevity period in the web platform.

Remember these simple yet important points as you attempt to design your website in an appealing manner.

Best IT Support Companies India

360 Global Solutions offer website support services that help you maintain a dynamic and contemporary website in real time and keep it updated.360 Global Solutions helps you make enhancements to the current website, upload fresh content, deal with feedback from the visitors, maintain databases and respond to queries. Transaction-oriented and mission critical websites that deal with millions of users on a daily basis call for dedicated application maintenance teams to keep the application 100% functional. If the website is even down for an hour, it could lead to loss of revenue and missed business opportunities. If you outsource website support to a dedicated tech support provider, it can be one of the best possible solutions.

Remote technical support for websites can be a service based on a monthly fee or fixed cost contract if the duration is longer. The various aspects included in website support are:

Level 1 customer support
Feature finding and usage
Database search support
Navigation support
Technician support

Server Management:

It is important for your critical infrastructure to perform well for ensuring customer satisfaction and business benefit. However, managing servers can be a costly affair and time consuming too. With efficient management of servers, you can provide proactive support, hardware repair, server monitoring, operating system patch monitoring, alerting and installation. With in-house hosting and networking teams that work round the clock, you can make the most of diagnosis and monitoring of servers from all hardware levels.

Welcome to the blogroll of 360 Global Solutions:

As a premier digital agency and internet marketing company in Mumbai, india, We are striving better towards the next level of accruing more services and clients into our kitty.

Internet is shaping into a perfect platform to converge every available mouthpieces bundled into one, Its our constant endeavor to offer world class services in internet marketing and allied services to our clients to make their presence reaching global audience.

We have a development center in  Vadodara and Mumbai is the technology hub of India.

We welcome your patronage and reviews in serving better.