There is a useful SEM tool called SEMRUSH which can be used to find whether your site is getting penalized or not. It comes with a call position feature which demonstrates for how many keywords, your website has lost the ranking and for how many keywords you gained the rankings. If your website has lost keyword ranking to a great extent it means that you have been penalized by any of the Google updates such as Panda.
So what does quality content mean?
It means that the content on web pages of your website is not copied from any other site. Secondly, it should add value to the website.
Another very obvious reason why your website could be penalized is improper SEO of your website. Sometimes when you have created shallow content from your blog no matter it is unknowingly, but you will have to pay for it by getting penalized by updates. Pages with duplicate meta title is also not recommended. If you have lots of broken links and lots of re-direction, then surely you will have to think about it and work upon fixing it.
It means that the content on web pages of your website is not copied from any other site. Secondly, it should add value to the website.
Another very obvious reason why your website could be penalized is improper SEO of your website. Sometimes when you have created shallow content from your blog no matter it is unknowingly, but you will have to pay for it by getting penalized by updates. Pages with duplicate meta title is also not recommended. If you have lots of broken links and lots of re-direction, then surely you will have to think about it and work upon fixing it.
How to fix site architecture, in short?
For proper SEO audit you will have to get rid of all unwanted indexed pages. For this, instead of using robots.txt, use noindexmeta tag. Now it is the time to find the content with duplicate meta title or description. Since this happens due to use of the bad SEO plugin and URL parameters so keep in mind Google webmaster tool to find pages with duplicate meta description and meta titles.
For proper SEO audit you will have to get rid of all unwanted indexed pages. For this, instead of using robots.txt, use noindexmeta tag. Now it is the time to find the content with duplicate meta title or description. Since this happens due to use of the bad SEO plugin and URL parameters so keep in mind Google webmaster tool to find pages with duplicate meta description and meta titles.
So far you have worked upon fixing the site architecture now it is the time to fix the content. Write naturally and avoid spamming of your content by any means. Use proper headings and sub headings wherever required, avoid use of too many H2 or H3 tags in a post. When you add rich content like slides and videos it gives a better impression and helps in improving the quality of your content.
In addition to these factors, some more important things you can do improve your ranking are improved site loading time, impressive design, inclusion of social signals by integrating the website with Google plus, Facebook and Twitter. You can also add social bookmarking buttons. In this way you can encourage the users to share your article.
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